Loyalty and suitability are not the same thing.
Most people we sit down with have been with the same bank since the day they joined. It is what everyone at the station did, nobody has ever had a bad word to say about it, and nothing since has forced the issue.
That bank has two sets of customers. The ones it is trying to win, and the ones it already has. The sharpest pricing goes to the first group. You have been in the second group for years.
Sometimes that gap is worth moving for and sometimes it is not. We will work out which, and if the answer is that you are better off where you are, that is what we will tell you.


